Lance Ulanoff is a tech and social media expert and the former Editor-in-Chief of PCMag.com and PC Magazine and SVP of Content for PCMag Digital Network, now editor in chief at Mashable.com. He appears as guest on national and local TV and radio shows. He has spent almost two decades in the computer technology publishing industry. Previously, he edited PCMag.com, the website for PC Magazine. Ulanoff also writes an award-winning and popular column for the website.[1]
Ulanoff went to Hofstra University and started his journalism career as a newspaper reporter on Long Island. In 1996, Ulanoff became the online editor at popular computing magazine, HomePC. Ulanoff used his experience in the industry to launch AskDrPC.com and KidRaves.com while in this position. Windows Magazine chose Ulanoff as their online version's senior editor in 1998, occasionally writing articles for the site. Winmag.com drew 6,000,000 page hits a month, and was the runner-up in the Computer Press Association's "Best Overall Website" category. After his stint at Windows Magazine, Ulanoff went to Deja.com in August 1999 as producer for the Computing and Consumer Electronics channels. He was named senior director for content for the entire site. In November 2000, PC Magazine rehired Ulanoff; their website was relaunched in July 2001. It won an ASBPE in 2004, and was runner-up for "Best Web Site" at the 2002 American Business Media's Annual Neal Awards. In August 2007 he became the editor-in-chief of PC Magazine. For three years, Ulanoff also appeared on the syndicated radio show Rover's Morning Glory on a segment called Tech Tuesday. Ulanoff answered callers tech questions and talked about what's new in the technology world and on pcmag.com. He also appears on national television news shows, including CNBC, Fox News, PBS News Hour, MSNBC, CNNHLN and others as a tech and social media expert